About Piaget Mechanical and Hand-wound Watches

Founded in 1874, Piaget is one of the most famous watch and jewelry brands.

Currently, it is part of the Richemont Group, along with IWC.

Piaget is one of the brands that has a particularly high starting position among luxury watches.

Even the cheapest model costs over 2 million yen, so it may be too expensive for someone new to watches to buy their first one.

Recently, the jewelry retail business has also become stronger.

For example, we also sell engagement rings, so rather than watches,

Many people may have an image of Piaget as a jewelry brand. This time, we will introduce you to Piaget watches.

Now, why are Piaget watches so expensive compared to other watch brands?

This is because the watch reflects the brand's commitment to pursuing artistic excellence.

Georges-Edouard Piaget, the founder of Piaget, said, "We make watches with artistic value."

This was the philosophy that we upheld from the beginning.

That spirit continues to this day.

Since they also develop jewelry products, their jewelry watches tend to be particularly beautiful models compared to other brands.

Also, when talking about watches alone, it is essential to mention the existence of extremely thin mechanical watches.

This watch is simple yet elegant, and it adorns the wrist, with no compromises and a refined beauty.

For anyone considering purchasing a thin watch, Piaget is a brand you cannot afford to ignore.

■ History

Founded in 1874, the company is located in the Jura Mountains of Switzerland, famous for its watchmaking industry.

The brand was founded when Georges-Édouard Piaget founded his workshop in the mountain village of La Côte-aux-Fées.

At the time, when the concept of "manufacture" was almost nonexistent, Piaget was involved in jewelry, final adjustments,

In particular, as a workshop specializing in the manufacture of movements, the company is steadily building up a track record.

As a result, orders for the production of movements began to come in from a variety of manufacturers.

As Piaget continued to build its reputation, it was only natural that it would move to bring all of its manufacturing into its own hands.

In 1911, his son Timothée Piaget took over the company, and continued to produce watches with strict quality standards.

The company's position was not compromised.

1943: Timothée Piaget's sons, Gérald and Valentin Piaget.

Piaget made a major policy shift: it moved away from its role as a movement supplier.

That was to register a trademark.

This is where the "Piaget" brand was first established.

At the same time, we will also expand into the global market.

In 1945, after the Pacific War ended, a new factory was established with an eye towards further development of the brand.

It was around this time that Piaget introduced ultra-thin watches, a tradition that continues to this day.

Its thinness fascinated people all over the world, so much so that it was called a coin watch.

■ Two major developments: 1957 and 1960

Two major developments in 1957 and 1960 firmly established the brand's unique identity.

First, in 1957, the company released the still-famous "9P" movement, a hand-wound mechanical watch with an extremely thin movement just 2mm thick.

Next, in 1960, they released the 12P, the world's thinnest automatic caliber for an automatic mechanical watch, measuring just 2.3mm thick.

These movements are no longer on sale, but the company has announced the "430P" and "500P" as successor models.

The 9Ps and 12Ps continue to serve as the foundation for the Piaget brand to remain a company that is constantly challenging itself.

In 2001, a new factory was established in Plan-les-Ouates, a suburb of Geneva.

Tourbillon, chronograph, perpetual calendar, minute repeater, etc.

They quickly absorbed the technology to make complicated watches.

In 2010, the company succeeded in breaking the record for the world's thinnest caliber, either manual or automatic.

In 2012, we released a skeleton model with the "12P" movement.

In 2013, it was equipped with a minute repeater mechanism, which also became an element of the Grand Complication.

■ Always make something better than necessary

Piaget's corporate philosophy has remained unchanged since the time of Georges-Edouard Piaget.

It's about always making something better than necessary.

Piaget is also a famous brand for its jewellery.

They are releasing watches that use precious metals that are not actually necessary for a watch to function properly.

Since 1957, we have been producing watches every day using precious metals.

Typical rare metals include gold and silver.

Not only are rare metals used for the case, but as high-end jewelry, even the movement parts are decorated with jewels.

The particularly well-known Calibre 600D features gold on the baseplate and diamonds on the movement components.

■ Variety of movements

Piaget is a manufacture that produces all of its products in-house.

Since its founding, Piaget has released 37 movements.

Of these, 25 calibres are available in ultra-thin models.

It is easy to see how the image of Piaget as an ultra-thin watch was created in this way.

The world's thinnest tourbillon caliber, the 600P, is enclosed within a mere 4.5mm.

■Collection

1. Piaget Altiplano

This collection was released in 1998 and is equipped with Piaget's signature ultra-thin watch movement.

The collection's name comes from the Altiplano plateau in South America.

At first glance, the watches may seem modest, but all of the models use white gold for the case,

You can tell at a glance that this is no ordinary watch, as it is adorned with diamonds.

2. Black Tie

This model is representative of Piaget's ultra-thin design and is equipped with so-called complex mechanisms such as a tourbillon, perpetual calendar, and chronograph.

Naturally, these watches are not all that affordable, but there is no doubt that their artistic quality makes them one of the finest collections in the world of watches.

The Black Tie range is divided into two collections: Piaget Emperador Cushion and Piaget Guvenor.

3. Piaget Polo

This collection was released in 1979.

As the name Polo suggests, this is a sports watch collection with a rare look among Piaget's collections.

However, what makes them different from other manufacturers' watches is that their sports watches are also decorated with diamonds and other elements.

A truly Piaget-like watch.

4. Dancer Tradition

The collection includes two models: the sophisticated "Dancer" with double gadroon decoration and the retro-shaped "Tradition".

This is one of those collections that often features jewellery and other ornaments.

5 Possession

This is a collection of quartz movements.

The name of the collection comes from the word Possession, which means "possession".

6. Limelight

This is a collection for women.

The uniquely shaped "Limelight Gala" watch has a base that can be rotated in three directions.

"Limelight Magic Hour", "Limelight Twice" with a reversible design,

"Limelight Dancing Light" is covered with diamonds, "Limelight Blooming Rose" is shaped like a flower,

"Piaget Rose Passion" collection.

Piaget watches are full of elegance. They are far from practical watches.

Please come and see for yourself these luxury watches.