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      Cartier has produced many different models of watches throughout the years, but it is also true that there are many models that continue to fascinate us no matter how much time passes.

      One of these models is the "Vendome" model.

      Here, we will explain the appeal of the now discontinued "Vendome" model.

      The appeal of Cartier's Vendôme watch

      I'm sure you're all familiar with Vendôme, a prestigious establishment in Paris, France.

      This model is named after the "Place Vendôme".

      One evening in the 1920s, Louis Cartier noticed the shape of a carriage hitch and was inspired to create a new wristwatch, which is why he designed this watch.

      Place Vendôme is a square in the 1st arrondissement of Paris, where high society, fashion designers and celebrities from around the world gather.

      This epitome of Parisian elegance is home to Cartier's flagship store.

      Cartier's Vendôme model was designed to offer a quality that could be catered to customers from all over the world visiting Paris, and so the Vendôme Louis Cartier was born in 1930.

      In the 1930s, watches were still luxury items that only the wealthy could afford, but by the 1980s, quartz technology had become established, and the "Must de Vendôme" was released, which had the same design but at a lower price.

      Two types of Cartier Vendome watches

      One is equipped with a high-end automatic movement, and the other is equipped with an inexpensive quartz movement. Must de Vendome .

      The Must de Vendôme, which featured quartz movement, a particularly new technology, was a huge hit.

      The simple yet sophisticated design, typical of Cartier and stripped down to the bare minimum, was recognized as a highly fashionable watch at the time and captivated women all over the world in the 1980s.

      The concept for the new Vendôme was born in 1973 when two men joined forces to revive Cartier.

      The two were Robert Hoch and Alain-Dominique Perrin.

      Hock coined the phrase "Les Musts de Cartier" and wanted to create "a product line that everyone must have."

      He then appointed Perrin as the new CEO of Les Musts de Cartier, a cheaper spin-off of Cartier.

      Paying homage to the original "Vendôme Louis Cartier," the Must de Vendôme was released with a variety of dials, including dark blue, wine red, black, and even striped three-tone gold.

      This was the first time that Cartier had mass-produced a watch on such a large scale.

      It was also the first time that Cartier released a quartz watch.

      But the watch was a huge hit.

      Until then, Cartier's watch sales had been around 3,000 units per year, but by the end of the 1970s, they had topped 160,000 units.

      Since then, countless Must de Vendôme watches have been released, for both men and women, with different sizes, shapes, dial colors and finishes.

      However, the Must de Vendôme fulfilled its role and was discontinued in the mid-2000s.

      In short, Cartier watches, even though they were quartz watches, were loved by people all over the world.

      The Must de Vendôme occupies an important place in Cartier's history, reflecting the ingenuity with which the brand overcame a difficult period in its survival.

      Affordable watches and jewelry brands don't seem to fit the image. They have succeeded in maintaining the tradition and exclusivity of the Cartier brand.

      I also believe that this watch is one that is fashionable even for those of us living in the modern age.

      Like all models, Cartier watches never go out of style.

      This is because we pursue simplicity and therefore are not influenced by trends.

      The background behind Cartier's various lines

      Finally, a supplementary explanation: Cartier now offers products other than jewelry and watches, such as fragrances and wallets.

      This is because Hock, mentioned earlier, came from the lighter business, and from the late 1960s to the 1970s, he succeeded in making lighters one of the collections offered by Cartier.

      This gave Cartier the opportunity to develop products beyond jewelry, such as leather goods, pens and fragrances, that were affordable for everyday use but still exuded the magical aura of Cartier.