The history of watches from French luxury leather brand Hermes

The history of watches from French luxury leather brand Hermès

In April 2017, Apple announced a partnership with French luxury brand Hermes.

The two companies partnered to launch a special edition Apple Watch.

Hermes is one of the most famous brands in the world.

Of course, as an ultra-luxury brand, everyone knows its existence.

Behind the success story of Hermès, which has achieved such great success

Since the 20th century, we have continued to develop our technology, materials, and technology with conviction.

is located.

This was highly appreciated by consumers.

Hermes' success story is actually a testament to exceptional skill and hard work.

HERMES is a famous luxury fashion brand.

It is also an important brand for watch collectors.

In fact, Hermes is a fashion brand, but it also does watch wholesale, sales, and co-design.

We have long-standing partnerships with some of the greatest Swiss watchmakers.

Because it is a brand with a long history.

*These items are unrelated to the technical aspects of the watch, but they use Hermes straps.

There are also Swiss watches available.

So this time, we will introduce the history of Hermes' important role in watchmaking.

Also, a collaboration with Apple, which has just released a new product,

Also touching on the Apple Watch Hermes

I would like to introduce it to you.

The Apple Watch was jointly developed by Hermes and Apple.

・Apple Watch Hermes
・Single Tour 42mm
・Stainless steel
- Sapphire crystal
・Ceramic case back
・Leather strap
・Stainless steel buckle

Hermès is the world's most sophisticated watch retailer and a pioneer in creating value.

Vintage chronograph from French Hermes

Hermes' sophisticated watch headquarters is in Paris, France.

It was located at 24 Faubourg Saint-Honoré.

This is where the manufacturing and sales of Hermes products have originated for approximately 100 years.

In recent years, Hermes has been selling the popular Capecot watch model.

Sales of quartz watches,

*The movement uses electronic circuits from the Swiss company ETA.

And it won the Grand Prix de Genève Watchmaking Award (GPHG),

Model "Temps Suspendu"

Ageno, who teamed up with Hermes

Jean-Marc Wiederrecht

These are presented and sold as works of art that I have invented.

Temps Suspendu means "suspended time" in French.

This means that when you press the button on the side of the case, the hour and minute hands jump instantly, giving it a fun touch.

It is a piece that is typical of Hermès.

However, before that, as I mentioned earlier, Hermes was also located in Paris, France.

Based at 24 Faubourg Saint-Honoré, it offers a number of familiar

It operated as the brand's main retailer in France.

A hand-wound wristwatch from Hermes' early days, with a black dial

In the watch world, Hermes is Jaeger-LeCoultre

(now Jaeger-LeCoultre), has the longest and oldest relationship with the brand.

Hermes (HERMES) partnered with Jaeger-LeCoultre in the early 1900s,

After that, they continued to manufacture products for affiliated brands such as the Etrier series until the 1970s.

It's stated in the document.

Recently, in March 2013, Jaeger-LeCoultre and Hermes launched a joint brand.

They produced the Atmos Watch and sold it in HERMES stores.

Jaeger-LeCoultre and Hermes joint brand Atmos ATOMS

Of course, Jaeger-LeCoultre is the only

It is not a famous watch brand sold by HERMES.

Universal Geneve, a Swiss watch manufacturer,

It is the best-selling watch at Hermes stores.

At the time, it was said to be the only company in Paris that had sales rights for Hermès.

The regular snapback Universal Compax model is

It was sold for about $4,000, but the one with the Hermes logo (signature) was

Considered rare, they were priced at five to ten times that amount.

In other cases, the price is even higher.

For example, this spring, the world's oldest art museum was held

At the Christie's auction

Hermes' gold Universal Compact

It sold for over $23,000.

Christie's Hermes Catalogue

And, HERMES watches are not only sold by Jaeger-LeCoultre and Universal.

it will not finish.

Movado, Mido, and a 1939 advertisement:

Products from various manufacturers of Vacheron Constantin

Hermes was a sales partner.

Just like Hermes is now selling the Apple Watch,

At the time, we sold products from the major watch manufacturers.

Old Hermes catalogs: Proof of the brand's popularity even back then

It said that it was the most luxurious and classy Hermes watch in the world.

Newspaper coverage of the time also shows just how popular and influential the brand was.

There is also this anecdote that proves the power of the Hermes brand.

At Christie's auction in May 2013, "Rolex: Paul Newman Daytona Gold

"D" was put up for sale.

The Rolex Daytona was already known as a valuable watch.

Rolex Daytona

However, when you turn over the early 1970s Daytona offered at the auction,

There was a small engraving on the back of the case that said "HERMES."

Yes, it was sold by Hermes on November 21, 1971.

It became known throughout the world as a product.

This became a big topic,

This led to the Rolex Daytona becoming famous.

It has become one of the most sought-after Rolex models on the planet.

Rolex Daytona with Hermes engraving

・Rolex sold for double the normal price

A watch with the name HERMES on it

Think about what that means for the successful bidder.

The appeal of Hermes objects for collectors

Hermes Dials

How much influence does the name Hermes have on watches?

I hope you understand how it can be reborn as something valuable.

So what about other products?

As expected, HERMES has the same appeal for its other products as well.

Even though these are products that are usually in the most visible places, we don't usually pay attention to them.

If it's made by Hermes, it somehow becomes a good thing.

for example,

・Bathroom set

Even something that seems like an ordinary product like this

If Hermes were to sell it, it would be something you would want to own.

I will do it.

"Why is that the case?"

Hermes barometer

Because the image above is a barometer made by Hermes.

It was supposed to be just a barometer, but it had the Hermes logo on it.

Just the fact that it was made by Hermes makes it a fashionable item.

Owning an Hermes product is a status symbol shared around the world.

HERMES watch strap

Hermes watch strap

The watch strap pictured above is probably one of the finest watch straps in the world.

You can see the Hermes straps on the world's finest watches,

So it's not like someone is advertising it.

The quality of the stitching and the softness of the leather are said to be unparalleled.

For a long time, leather watch straps have been a popular item among luxury watch collectors around the world.

No one would reveal what they were using.

However, he was the head of market development at Instagram (now Facebook).

Matt Jacobson talks about the watch in his own video:

He naturally revealed that he actually owns two watches with Hermes straps.

I put it away because I actually wore it.

If you've watched this video and are now longing for a handmade Hermes belt,

There must have been a lot of them.

Hermes Watches
Hermes Watches Chronograph

However, Hermes belts are not easy to come by.

In fact, most stores around the world offer a limited number of Hermes watches for those who own them.

It is produced and sold.

Therefore, the dimensions are non-standard and the buckles will not fit on watches other than Hermes.

However, there are collectors and fans who want a handmade Hermes watch strap just for this.

We can't give up.

What process did Hermes belts go through in 2012?

We took a look behind the scenes to see how these items are made by hand.

Why is Hermes so special?

I wish I could tell you more about why.

A scene of Hermes belts being made by hand

In a word, Hermes belts have been popular for a long time.

It has quietly existed as a companion to enthusiasts' favorite watches.

And now it has been reborn as the Apple Watch.

So, with that in mind, here are some ways to get your hands on a handmade belt.

Let's search.

Honestly, that's all I can say.

Apple Watch and HERMES

Hermes and the Apple Watch

The history of HERMES is a genuine one that has built up and grown significantly over its time.

The more you get to know Hermes, the more its meaning will become clear to you.

Similarly, Apple's relationship with horology is just as genuine.

The first thing to note is that both Apple and Hermes

A pure market leader not only in quality but also in design.

The fact is that there is.

Not only are their products owned by millions of people who are chasing brand power;

It is highly regarded by professional designers around the world.

In fact, there are brands that have better quality and design than Apple and Hermes.

I think it’s hard to find it anywhere in the world.

Hermes and the Apple Watch
Hermes and the Apple Watch

So far, we have seen the Atmos clock, Universal Compax, Rolex Daytona, etc.

Hermes provides value through partnerships with other brands.

I have been telling you,

Apple is a global brand at the forefront of the times.

If Hermes exists, it will immediately respond to people's needs.

There is power to create.

I'm sure that for many people, the Apple Watch Hermes is an attractive product.

I think that this will be the case.

It is also said that a new Apple Watch will be announced within the next 12 months.

It is expected that products that combine design, functionality, and quality will be produced.

The spark that ignited the watch brand that became famous around the world was

This was due to the influence of Hermès, which also has a long history.

Hermes will continue to shine in this era without compromising on improving its brand value.

They will create collaborative products with major companies and have a major impact on the world.

Hermes watch box

Also, collaborating with Apple, which has global brand power in today's society,

How Hermes is a globally loved brand

I understand.